Overview
Super Coffee makes zero-sugar coffee, protein and energy drinks, sold online and in more than 70,000 stores including Walmart and Kroger. Online, the store runs on constant promotions, so every page in the buying path has to work hard.
The challenge
Rebuild the core shopping journey around conversion, from the homepage to the cart, while giving the marketing team flexible tools to launch flash sales and campaigns without code.
What we built
- A new homepage with a flexible promo banner system for flash sales and seasonal campaigns
- Rebuilt collection pages with tabs for browsing the coffee, protein and energy lines
- A conversion-focused product page with clearer offers, benefits and reviews
- A redesigned cart built to support subscriptions and larger orders
- New navigation that gets shoppers to the right product line faster
The result
A faster path from landing to checkout, and a store the marketing team can turn around for every campaign.