Overview
Back to the Body runs research-backed wellness retreats and coaching for women, with press in the Los Angeles Times and Vogue. Their “products” are retreats, sessions and webinars.
The challenge
Make Shopify work as a booking and education platform: multiple retreat formats, free consultations, webinar funnels and a content-heavy brand story — all editable without a developer.
What we built
- A custom theme with 45+ sections, including dedicated retreat product templates
- Webinar, guidance-session and free-consultation funnels with Calendly booking
- Method, founder, team, press and results pages built from reusable sections
- A reusable vector image-mask system used across the brand’s pages
- Testimonials migrated to dynamic sources so content is managed in one place
The result
A brand-forward site that turns Shopify into a home for retreats, coaching and education.