Overview
Ancestral Supplements makes organ-based supplements and has served more than 3 million customers. With that much traffic, small improvements along the shopping path add up fast.
The challenge
Rebuild every key step a shopper takes, from landing to checkout, around conversion research, on a large catalog with 100+ templates and without disrupting a high-traffic business.
What we built
- A new homepage built to route shoppers by health goal and best sellers
- Rebuilt collection pages that make a large catalog easier to browse and filter
- A conversion-focused product page with clearer benefits, proof and buying options
- A redesigned cart that supports larger orders
- New navigation that surfaces categories and health goals up front
The result
A faster, clearer path from landing to checkout across the pages that drive the most revenue.