Overview
90+ Cellars sources great wine and sells it for a fraction of the usual price. Their redesign needed to feel premium while handling wine-specific requirements like age verification and club memberships.
The challenge
Rebuild the homepage, collection, product, navigation and cart experiences — plus campaign landers — without breaking the wine club, store finder and existing apps.
What we built
- New home, collection, product and landing page templates
- Cart drawer recommendations powered by Shopify’s Recommendations API
- Product attribute logic for varietals, ratings and certifications
- Wine-club, age-gate and find-a-store experiences integrated into the new design
- A custom script typeface and refined anchor-scrolling interactions
The result
A refined wine store that sells the value story and keeps club and retail features intact.