Overview
Guess Where Trips sells surprise road trips and trip boxes to more than 200,000 travelers, with press in Forbes and BuzzFeed. Every destination needs its own itinerary page.
The challenge
Create one itinerary template system that the team can use to publish a rich page for each destination — routes, stops, where to stay — without new code each time.
What we built
- Itinerary sections for the route, stops, “at a glance” summary and footer
- “Where to stay” boxes and Google Maps links for every stop
- Breadcrumbs and navigation across a large library of destination pages
- Global typography updates across the theme
The result
A scalable content system: new destinations ship as content, not development work.