Overview
Pepper Tree makes science-forged skincare for men who spend their lives outdoors. They needed a store as considered as the products — one that sells a complete routine, not just single bottles.
The challenge
Build an entirely new theme from the ground up that tells the brand story, explains a multi-step system clearly, and pushes customers toward bundles — while staying fully editable by the in-house team.
What we built
- A complete custom Online Store 2.0 theme with 30+ purpose-built sections
- A “Pepper Tree System” product experience and bundle sections that sell the full routine
- Video in the main product gallery and customer UGC videos with unmute controls
- Ingredients, how-to-use, comparison, guarantee and review-marquee sections for the PDP
- A custom cart drawer, and compare-at pricing surfaced across collection and shop grids
The result
A premium, fast storefront the brand fully owns, built to raise average order value through bundles and the full system.