Overview
Freestyle makes ultra-soft, hyper-absorbent diapers and wipes, sold online and in Walmart. As the brand grew, the store had to load fast, convert on mobile, and sell bundles and subscriptions.
The challenge
Improve real-world speed and stability on a feature-heavy theme while continuously shipping new offers, landing pages and tracking for the growth team.
What we built
- A site-speed pass targeting Core Web Vitals: fixed the LCP image preload, mobile overflow and layout-shift culprits
- Bundle and subscription offers with savings shown in dollars, not percentages
- Custom product option “pills” with configurable companion products
- Waitlist flows for sold-out products and a store locator for retail
- ShopMy affiliate click tracking and ongoing homepage and campaign updates
The result
A faster, more stable store that keeps up with the brand’s promotions and retail growth.